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PR failure in a Georgian manner2010-02-02 08:52
The best thing in which the Georgians seem to succeed in today's crisis is the PR-technologies. The Georgian, Russian and western experts hold by an opinion that the Georgian authorities have far outdone their regional neighbors in this respect. Tbilisi does not conceal the informational war with Russia, wishing to revenge the lost territories and convince the world community of its rightness. It is in the aspect of the informational war with the Kremlin that the new First Caucasian project was launched at the beginning of the year. The broadcasting is realized via a satellite. However, the new project has already experienced a failure: the Eutelsat French company has suspended the
broadcasting of the First Caucasian Channel for the reason of the test broadcasting term expiration, while the new contract with Georgian Public Broadcasting (GPB) has not been executed yet. Tbilisi is not trying to conceal its dissatisfaction.
However, the very project of the First Caucasian Channel had predetermined its unlucky future. Russia expressed its negative attitude to the project; many people in Georgia also believe that this broadcasting may have negative consequences. The channel will cooperate with Alla Dudaeva, the widow of the first President of separative Chechnya Johar Dudaev who was killed by a Russian missile in 1996. Tbilisi is openly happy to aggravate the complicated situation in the North Caucasus.
"The basic task set before the team of the new channel is the destruction of the informative and the defensive, in a wide sense of word, Russian infrastructure in the North Caucasus", - assures former official of Vladimir Putin's administration Modest Kolerov.
Russian journalist Pavel Sheremet who issued a book called "Saakashvili. Georgia. Frustrated dreams" last year, which produced an ambiguous reaction both in Moscow and Tbilisi, gave the following comments on the media-day.ru website: "Georgia has launched the First Caucasian TV channel. I have not the smallest doubt that Moscow is going to take it as another challenge thrown out by a hooligan. Mikhail Saakashvili seems to be teasing MedPu deliberately. He also stated mockingly that the channel was launched to save the Russian language for Georgia. The channel will be dedicated to the problems of the Caucasus, mostly the North Caucasus. This is the Georgian version of counter-propaganda in Russian. Do you remember the Arabs broadcasting Al Jazeera in English to kill CNN's influence? And now the First Caucasian is going to counterweigh the First Russian Channel. The First Caucasian Channel is a dangerous experiment. It will be fascinating to watch the situation but it will not contribute to setting up peace between Russia and Georgia".