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Fashion for Patents2010-04-23 17:12
Georgia is going to patent khachapuri. Tbilisi hopes that the draft law developed by the National Center of Intellectual Property will create a worldwide reputation for khachapuri and will help Georgia gain international recognition. The Georgian authorities are even going to introduce the European system of trademark protection TSG (Traditional Specialty Guaranteed) which will certify that goods are produced according to the traditional technology. Will such measures help the Georgian focaccia become world-known?
The new on the plans of the Georgian authorities spread all over the after its publication on EurasiaNet. In turn, InoSMI, referring to this portal, informs that, planning to protect khachapuri and other Georgian cuisine products by a trademark, Tbilisi hopes to open some new markets in the US and Western Europe. According to this information, by the end of the current year the Georgian Ministry of Agriculture must submit the related draft law to the Parliament of the country.
As is known, khachapuri is a thinner and larger Italian focaccia, kind of calzone or closed pizza. Khachapuri gained popularity in the ex-USSR territory. However, the product certification according to the above-mentioned TSG system will not protect khachapuri against imitation outside Georgia, but will forbid them to call their baked products «khachapuri».
It is curious that Tbilisi has already signed an agreement on the observation of the European trademark protection system requirements with Kiev. Now the Georgian side counts on signing similar documents with the European Union.
According to the Georgian Minister of Agriculture Bakura Kvezereli, a khachapuri patent will not bring immediate benefit to Georgian farmers and to the eco nomy of the country, but in the end it will help Georgian products gain a good reputation. In addition, Kvezereli expressed his hope that the Georgian cuisine and wine would become as popular in the national restaurants of the US and Western Europe as in Russia. «Our authorities are developing some plans aimed at signing an intergovernmental agreement with the US on the recognition of Georgian fruit and vegetables as well as khachapuri trademarks», he said. It is expected that not only khachapuri will be produced under a trademark. It is planned to take analogous measures with regard to other national products: the suluguni cheese and the tkemali sauce.