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Thursday, 26 April 2018


Quality? Here you are! No efforts – no problems

2010-08-05 10:50


Batumi's "Quality Week" has become front-page news in Georgia. This year the event is definitely highly-charged with body art, Batumi coffee and a khachapuri of a record length. All these promo-actions don't shed light to the real situation with the quality of Georgian produce which made GeorgiaTimes find out what the festive gewgawry has to hide.


A few weeks before traditional "Quality Week" in Georgia a number of Georgian sites published a curious research according to which 80% of respondents are dissatisfied with the quality of service in the country. Most claims were referred to big chain stores, 13% criticized perfume companies, 7% were left discontented with pharmacy market.

Certainly, it was a selective poll for only 100 persons. But Georgian marketing experts validate the results placing the level of service in Georgia extremely low. In their opinion Georgian businesses are profit-oriented, not quality-oriented. This is a serious disadvantage for the country that is going to make a business leap: in a couple of years a heap of debts should be paid off to foreign structures, that is why companies producing high-quality goods and services are needed. Only then will Georgia find a way to the European market - indeed, not in words.

That is why to popularize this idea Georgian Quality Foundation in partnership with a European structure under a similar name annually hold the "Quality Week". This year the event took place in the capital of Ajaria autonomous republic to surprise everyone with the variety of entertainment projects and events in the program: there is Batumi coffee, degustation of products, "body art" and a grandiose Neptune's feast" as well "as fascinating contests, quizzes, games".

One can only be astonished at inventiveness of the organizers that managed to turn the "Quality Week" into the "Fun Week". Irakli Baramidze, director of state agency for tourism, speaks about it with great pride.

-Yesterday we had Batumi coffee, a peculiarity of the town of Batimu. Basically, this is Turkish coffee which we boil on sand. This is our trademark. Sand is heated on a special device, coffee is poured in a small pot for one person, some sugar is added and all that is getting boiled. The best coffee comes from even temperature (all over pot).

-And what about Neptune's feast?

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