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Tbilisi ordered Tsinandali to hunt Russian tourists2010-10-01 17:56
While staying on a visit in Turkey, Prime Minister of Georgia Nika Gilauri started spouting ideas about killing two birds with one stone: strengthening economic ties with Ankara and making local people consume Sakartvelo wines. One of these days, Gilauri asserted that the wine products volume will make up 1 million litres. Besides, according to the prime minister, this sales market is primarily of interest to Russian tourists who frequent Turkish resorts and know the taste of the Georgian wine. However, Gilauri's dreams are doomed to failure: Georgia managed to use the specified quota only for 40-60 thousand litres...
Having given a task to wine-growers to thoroughly prepare for rtveli ("vintage"), the Georgian government is rubbing its hands in satisfaction. "The Georgian wine is in demand, the more so, as the Turkish courts of the post-Soviet space are frequented by many tourists who make the need of advertising Georgian wine unnecessary", - Gilauri stated. - "We are cultivating new markets. It's very important to solve all the problems with rtveli in Georgia once and for all, so as to build up a healthy market with a high demand for grapes. As for the demand of the Georgian wine, it is rather high in the world". Afterwards, he hurriedly signed a free trade agreement with the Turkish side implying the entry of the Georgian wine products to the Turkish territory
without any customs dues.
What a marvelous marketing move! In Georgians' opinion, Russian Federation is nothing but "imperialistic evil" for them. Nevertheless, pouring gall on its neighboring country, Georgia is stubbornly hunting its citizens to reunite the Russians with Saperavi, Khvanchkara and Tsinandali. Now they are planning to get to their "deadly friends'" places of recreation. Georgian Minister of Agriculture Bakur Kvezereli is evidently going to catch Russian citizens personally one by one in the "antalyas" asking them to buy a couple of bottles for a symbolic price so that they could compensate the ticket back.
However, Georgian authorities are traditionally late. Today, the majority of Russians prefer spending holidays in other countries, having grown a bit tired of the Turkish exotics. Will that mean the need to change the export vector? It was for nothing, then, that Mr. Gilauri preferred meetings with Turkish politicians to the Anti-crisis Council meeting on the issues of forcibly displaced persons from Abkhazia and South Ossetia. What a short-sighted minister, though! Next time, one should book tickets to Hong-Kong and Tunisia - that's the present location of those whom the Georgian authorities are trying to use in order to increase the demand for their "compote".