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Saperavi – wine of discord?2011-01-12 20:15
Georgia is trying to benefit from brands for lack of anything better. Citizens of the sunny republic feel anger stir in their hearts when their last asset is taken away from them. An emotional paper article about Armenian Saperavi, khachapuri and lavash gave rise to an international Armenian-Georgian scandal. GeorgiaTimes tried to make out whether people all over the world have the right to consume lavash or suluguni and savour wines made from Georgian grapes.
Since 2006, when Russia rejected all Georgian products Georgian manufacturers by all means tried to deliver fruit and wine into the prohibited territory even under foreign brands so as not to go bankrupt. Not so long ago, one of the tangerine concentrate manufacturers admitted in his talk with GeorgiaTimes that he was trying to sell juice to Russian consumers in circumvention of the embargo imposed by Russian Agency for Health and Consumer Rights so that it could be sold further under any brand the Russians like.
It came to a point where Georgian products started being treated suspiciously not only in Russia but in Europe as well, which fact was confirmed by a patriotic Georgian emigrant Nugzar Sulashvili who failed to find a bottle of Georgian wine in the European chain of Russian supermarkets and had to confine himself to an Armenian Saperavi.
They sold him "Khachaturyan" instead of khachapuri pie and "Armenian delight" instead of churchkhela. Besides, he was offered "achmeyadin" instead of achma, "Ashota bread" instead of lavash and "aynush" instead of gozinaki.
Sad was the New Year table with Saperavi from the "Collection of expensive Armenian wines", the more so, as the wine of Yerevan bottling failed to meet the challenge.
Within the last year and a half, Georgia hurled all effort into promoting its products in Europe. It has patented 18 wines and was going to do the same to the ready-cooked foods, including khachapuri, the suluguni cheese and the tkemali sauce.
After the recent scandal created by an article in Kviris Palitra, Ministry of Agriculture promised to enhance the brands registration process; however, it was underlined that unlike Tsinandali and Khvanchkara, Saperavi is not subject to being patented, since this kind of grape is too popular and the thick red alcohol drink is traditionally produced from it not only in Georgia but also in Stavropol, the Crimea, Kazakhstan, Moldavia and Armenia as well.