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Friday, 22 June 2018


Chemicals gone to Gilauri’s head

2011-03-23 21:39

14983.jpegGeorgian authorities display rear imagination seeking the ways to save national economy: one day they invite South-African Boers to raise the agriculture, the other day they call on Uzbeks to invest in tourism. The outcome of these efforts is zero, though. That's natural: so long as the country's economic policy is based on the government's insane fancies, the dividends will remain a


dream. Yesterday, Prime Minister Nika Gilauri contributed to the flight of imagination that is so popular among the Georgian authorities. He predicted that Georgia may turn into a large exporter of household chemicals and hygiene products.

The head of the Georgian government acted as an oracle of the future welfare in connection with the opening of the Berta household chemicals plant in the village of Tserovani. The new production - the first one in Georgia - will specialize in making soap, shampoos, washing powders, cleaning and washing agents. In all, the product line of the enterprise includes 35 items.

Though the plant has been just opened, its leadership has got magnificent plans on promoting the products. Anyway, Director General of the Berta company Vasil Sulkhanishvili is sure that his soap and shampoos will be able to compete with the foreign household chemicals that fill the Georgian market completely today. "Despite that, in a year, we are intended to conquer 40 percent of the market. This can be assumed basing on our local strategy", - the top manager told Nika Gilauri. In future, Berta reckons to conquer the markets of Armenia and Azerbaijan as well.

Time will show whether Vasil Sulkhanishvili's expansion plans are realizable, though it is clear that it would be very difficult for a company making its first steps in the market to compete with the largest world manufacturers of household chemicals and hygiene products, which products have been imported to Georgia for a long time. However, Nika Gilauri immediately saw the necessary person in the top manager with his rich imagination. He hurriedly made his own contribution to the happy picture of the future chemical success.

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