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American PR company to take care of image of Abkhazia and South Ossetia2009-08-13 15:20
Governments of South Ossetia and Abkhazia hired Saylor Company [PR agency] to improve their image in the West, Reuters informs alluding to Mark Saylor, the head of the company and the ex editor-in- chief of The Los Angeles Times, and David Sanakoyev, the plenipotentiary for human rights in South Ossetia.gt-en-newsitem-inside
Contracts with PR agency were signed in June, 2009. Abkhazia and South Ossetia will pay PR experts USD165-550 per hour (conflict zone is 50% as much). At that, Saylor Company will get no more than $30 000 a month -Newsru.com.
Sanakoyev explained that the authorities of South Ossetia and Abkhazia consider the opinion of the West about them after August 2008 wrong. Ombudsman believes the Georgian propaganda played its role inn creation of negative image of the republics. South Ossetian and Abkhazian authorities decided to resist this propaganda with the help of Saylor Company.
Among the tasks PR experts need to tackle: "to explain that Russian army saved civilian population of South Ossetia", "to remind the world of the harsh attack of Georgian troops on peaceful population", to explain that ‘independency from Georgia is irreversible". Abkhazia ordered explanation of the "steps taken by Abkhazia to build own democracy". The Abkhazian authorities also intend to ground the necessity of Russian military presence in its territory.