Georgia is looking for a company for tourist rebranding of the country
In the coming months in Georgia there will be chosen a company which will undertake the procedure of tourist rebranding of Sakartvelo. According to the "Business-Georgia", this was announced on the eve by the head of the economic department of Georgia Vera Kobalia.
She explained that currently the conditions of preparing of international tender for the new company are specifying. The tender itself is expected to be announced in late June.
For the first time Georgia's plans for rebranding of the country's tourism were announced about a month ago at a meeting of the government.
According to the President of Georgian Travel Agency Maya Sidamonidze, it is planned to change the logo of the National Tourism Agency. There will also be carried out rebranding of the country on the international tourist market.